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A cult London bagel shop founded by New Yorker Dan Martensen, known for bringing New York-style bagels to London, rapidly expanding with its fourth location.
Last updated: 7/18/2026, 4:29:35 AM
It's Bagels brings authentic New York-style bagels to London, offering a taste of the classic American breakfast and lunch staple. They provide options for delivery, pickup, and catering, with multiple locations across London including Soho, Primrose Hill, and Notting Hill.
Customers praise the excellent quality of the bagels, particularly highlighting the schmear and lox bagels for their taste and generous portions of salmon. The bagels are generally well-received for their authentic New York style.
The establishment focuses on replicating the classic New York bagel experience in the heart of London, emphasizing fresh, daily-made bagels.
Information on peak times is not available, but as a bagel shop, it is likely popular for breakfast and lunch.
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