It's Bagels specializes in authentic New York-style bagels, aiming to bring the classic NYC bagel experience to London. They offer a variety of bagels and fillings, available for delivery, pickup, and catering. The restaurant has multiple locations across London, including Primrose Hill, Notting Hill, and Soho.
Customer Perception
Customers highly praise the bagels, particularly the lox and schmear options, noting them as 'excellent,' 'tasty,' and of 'great quality' with generous portions of salmon. The overall experience is often described as authentic to New York bagel shops.
Additional Details
It's Bagels has established itself as a go-to spot for New York-style bagels in London, with a strong presence across several popular neighborhoods.
I come here religiously, every weekend sometimes twice a weekend, it’s my favourite go to takeaway. Considering how busy these guys are they do a fantastic job. I always get a bacon egg and cheese (BEC) on an everything bagel with ketchup. Definitely the best in London and funnily enough better than the ones I had in New York City. Quality ingredients. Coffees are good. Always have an Iced latte. The actual cleanliness of the seating area could benefit from a more regular cleaning as there is a high turn over of customers.
Tbh I will still always come here because I’m a Bagel Boy 🫡 Enjoy many pictures of my bagels.
I’ve seen this spot all over Instagram, so since I was in the neighborhood, I decided to check it out. The bagels are good and have a nice flavor, though they aren't necessarily life-changing.
The service was friendly, but they did mix up our order. We ordered one Bacon & Egg bagel and one Egg & Cheese bagel, but we were given two Egg & Cheese instead. We were too hungry to ask for a fix, but it's definitely a detail that takes away from the overall experience. Overall, it's a fantastic choice if you are already in the Primrose Hill area, but I wouldn't go completely out of my way just for it.
4
Had a lovely morning bagel here, we like to try bagels everywhere we go and this time we were visiting from Australia! Both options we tried were yum, the bagels were a great size and fresh. Very cool vibe in the dine in area and was nice to have it all to ourselves before a rush appeared. Both the staff were nice, maybe just a little shy. We also got a very tasty cookie, an ice latte and a hot chocolate which were generous sizes, however the hot chocolate was a little watery/needed more coco. Definitely worth a try and some cool merch available there too!
5
A happy accident! We stumbled upon It’s Bagels while exploring Primrose Hill and we’re so glad we did. Not gonna lie - this place does bagels really, really well.
We ordered a Bacon, Egg & Cheese bagel and a Sausage, Egg & Cheese bagel, and both were absolutely delicious - fresh, generously filled, and utterly satisfying. We also picked up a few extra bagels to take home, and the staff were incredibly generous, throwing in some plain bagels complimentary. That kind of warmth and hospitality really makes a difference and left a lasting impression.
A brilliant little spot that deserves all the love. Whether you’re a Primrose Hill local or just passing through, make sure you stop in. We’ll definitely be back!
3
I thought the bagel I had was really nice and I would have also bought a t shirt but the poor service put me off.
We got here fairly early so there was no one else waiting but we were ignored and didn’t know what the system was to order as we hadn’t been before. After a few awkward minutes of waiting to see if either of the young staff members would acknowledge us and take our order, one told the other that she wouldn’t be doing it because she was busy (folding bags or something idk) so he would have to do it.
Our order was then reluctantly taken by the other staff member and we weren’t told anything about what to do or where to wait so we had a look at some of the merch (which is really nice!) before heading outside. It took almost 10 minutes for our order to be fulfilled despite us being the only customers there.
Ultimately what let this experience down was the service. A little communication would have gone a very long way and I could have then given a more positive review, because I really enjoyed my bagel.
