Photo by Yerzin-Sela Group Official Website

Ariel Yerzin

Classic French BrasserieMediterranean FreshnessTraditional Bistro Style

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About Ariel Yerzin

Ariel Yerzin is a cornerstone of the Israeli culinary scene, known for bringing authentic French brasserie culture to Tel Aviv. Along with his brother Yuval, he leads the Yerzin-Sela group, focusing on high-quality, consistent dining experiences that blend European tradition with local Israeli energy.

Awards & Recognition

50 Best Discovery - Tel Aviv (2023)

Chef Timeline

1995
Founded Mozzarella
Mozzarella

His first major foray into the Tel Aviv dining scene, focusing on Italian-inspired dishes.

1999
Launched Zozobra
Zozobra

A pioneer in Asian fusion and fast-casual high-end dining in Israel.

2004
Tony Vespa Pizzeria
Tony Vespa

Revolutionized the pizza-by-the-slice market in Israel with Roman-style techniques.

2008
Opened Cafe Italia
Cafe Italia

Established one of the most successful and consistent Italian brasseries in the country.

2016
Magazzino Opening
Magazzino

A trendy Italian spot focused on handmade pasta and a vibrant atmosphere.

2022
Opening of Bel Ami
Bel Ami

A return to classic French bistro elegance on Montefiore Street.

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Key Information

Ariel Yerzin is a cornerstone of the Israeli culinary scene, known for bringing authentic French brasserie culture to Tel Aviv. Along with his brother Yuval, he leads the Yerzin-Sela group, focusing on high-quality, consistent dining experiences that blend European tradition with local Israeli energy.

Customer Perception

Customers frequently describe his restaurants as 'reliable' and 'timeless.' Bel Ami specifically is praised for its romantic atmosphere and its ability to transport diners to Paris through its authentic flavors and meticulous service.

Cuisine Highlights

Classic French BrasserieMediterranean FreshnessTraditional Bistro Style

News

  • The opening of Bel Ami in 2022 marked Yerzin's return to his French culinary roots in the heart of Tel Aviv.
  • Bel Ami was recently highlighted in international culinary guides as a top-tier destination for French cuisine in Israel.

Restaurants

Bel Ami, Cafe Italia, Magazzino, Tony Vespa, Zozobra, Mozzarella, Tapas 24 (Tel Aviv)

Iconic dishes

French Onion Soup, Steak Frites with Béarnaise, Beef Tartare, Duck Confit, Salade Niçoise

Additional Details

Yerzin is considered a 'restaurateur's restaurateur,' often cited by younger chefs as a mentor in operational excellence. He is known for his deep appreciation of classic culinary techniques over fleeting food trends.

Data freshness: 1mo ago

Restaurants by Ariel Yerzin


Reviews on restaurants by Ariel Yerzin

A Symphony of Classic Flavors
Tried: Mille-feuille, Pasta with Morel Mushrooms, French Onion Soup, Chicken Liver.It was lovely. This menu masterfully blends comforting classics with sophisticated, seasonal touches. Starting with the French Onion...
5.0
Fabulous!
בל עמי פיצחה את הסוד איזו מסעדה. איזה שירות. איזה ריחות. איזה טעמים. 🥖טרטר בקר, שאלוט, חזרת וצ׳ילי. אולי הכי טוב שאכלתי. החזרת היתה עדינה וחריפה בצורה נעימה. 🥖סשימי טונה עם אבוקדו. דג מופלא בטריות שלו, רוטב מצוין...
5.0
Fabulous!
בל עמי פיצחה את הסודאיזו מסעדה. איזה שירות. איזה ריחות. איזה טעמים. תי. החזרת היתה עדינה וחריפה בצורה נעימה. * ⁠סשימי טונה עם אבוקדו. דג מופלא בטריות שלו, רו* טרטר בקר, שאלוט, חזרת וצ׳ילי. אולי הכי טוב שאכ לטב מצוין...
5.0