Lore Of The Land

Key Information

Lore of the Land is a traditional British pub located in Fitzrovia, London, owned by British film director Guy Ritchie. It offers modern English cuisine with a focus on seasonal plates. The venue is split into 'The Pub' on the ground floor and 'The Kitchen' on the first floor, providing a cosy, rustic, and elegantly warm atmosphere.

Customer Perception

Customers consistently praise the exceptional Sunday roast, highlighting the tender meats (lamb, beef, pork) and excellent roast potatoes and gravy. The food, in general, is described as delicious and full of flavor. Service is frequently lauded as sublime, friendly, attentive, and accommodating. The atmosphere is noted as cosy, friendly, and having a positive vibe, making it feel like a 'hidden hot spot' known mostly by locals. While some find the prices on the higher side for certain items (e.g., Irish coffee), the overall experience is considered well worth it, with many expressing a desire to return.

Additional Details

The pub offers a selection of craft beers, French wines, and house beers like Lore PA and Pint Guy PA. It is dog-friendly in the downstairs pub area.

Cuisine Highlights

Best Times to Visit

The restaurant serves seasonal plates for lunch, dinner, and all day Sunday. Sunday is particularly popular for its highly-rated Sunday roast. Booking is recommended, especially for peak times.

Awards & Recognition