Paik Jong-won is a highly influential South Korean restaurateur, entrepreneur, and celebrity chef. He is the founder of numerous successful food-related franchises, including Paik's Coffee, which operate under his...
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Last updated: 8/31/2026, 3:06:12 AM
Paik's Coffee is a South Korean budget coffee chain operated by The Born Korea. It launched its first two stores in Tokyo as part of a broader global expansion, following a rebranding effort. The chain emphasizes affordability and offers a smart pickup system for orders, along with a Japan-specific app.
Paik's Coffee is known for its budget-friendly offerings. Its expansion into Tokyo marks its first overseas venture after a rebranding. The Tokyo stores feature Japan-exclusive menu items, including matcha and kinako coffee drinks. The company plans further expansion, including to Osaka, and has a master franchise agreement for Taiwan.
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