‘The Bear’ is opening an exclusive kitchen in east London this weekend – and it’s giving away 2000 tasty subs

Disney+ is bringing the beloved fictional diner from Season 1 of its hit TV show ‘The Bear’ to life with an exclusive pop-up kitchen in East London. This immersive event, distinct from the Michelin-star pursuing restaurant featured in later seasons of the show, will take place on Sunday and Monday, June 28-29, 2024, at the Truman Brewery (11 Dray Walk) in Shoreditch. The pop-up aims to recreate the high-pressure, authentic kitchen atmosphere of the show, cunningly positioned behind a standard billboard. Attendees will have the chance to experience the world of 'The Bear' and, most notably, receive one of 2000 complimentary 'tasty subs' – a clear nod to the iconic Italian Beef sandwiches central to the series. This experiential marketing initiative by Disney+ offers fans a taste of Chicago's most famous fictional TV restaurant right in the heart of London, coinciding with the anticipation for the show's upcoming final season.